automate.it is an AI creative and automation agency founded by Omar Selim and Amr. Two service lines, one method, and a rule that nothing ships as a claim unless something real backs it.
Ground the agent in real data. Generate the output. Verify it against a fixed check. Escalate to a person anything it isn't sure about. That order never changes to hit a deadline, and the escalation step is a hard rule in code — not something the model decides for itself when it feels uncertain.
If a claim can be a number, it's shown as one: cost per output, which model runs it, what happens when it isn't sure. Where a number would have to be invented to sound good, there's no number. The alternative is a promise with nothing behind it, which isn't something we sell.
Before any line is sold, it runs in production on a real store we operate ourselves — with real stock, real customers and real money at stake. A system that can't survive that doesn't get offered to anyone else.
Product imagery is re-photographed from a real photo. Stock and price come from a live source on every single run. An agent never states a fact a tool hasn't confirmed.
Every customer-facing output starts with human approval. A line only graduates to running unattended once it has earned it — per action, not all at once.
Your catalogue might be Shopify, a spreadsheet, or something else entirely. Every data source is a swappable slot, so the system fits your setup rather than the reverse.
"We don't sell AI. We sell the receipt for what it costs and what it does."
— Omar Selim, founderIncluding when the answer is "nothing yet" — that's a real outcome and you'll be told it plainly.
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