ABOUT

Built in Cairo, priced in EGP, no exclamation marks.

automate.it is run by Omar Selim, with automation partner Amr — building systems for Egyptian e-commerce, F&B, and real estate businesses.

The standard every system meets

Every system follows the same four-step pattern: ground the agent in real data, generate the output, verify it against a fixed check, and escalate to a human anything it isn't sure about. That order never changes to hit a deadline.

Why the receipts

If a claim can be a number, it's shown as one — cost per output, what model runs it, what it does when it's unsure. The alternative is a promise with nothing behind it, which isn't something we sell.

"We don't sell AI. We sell the receipt for what it costs and what it does."

— Omar Selim, founder